Flight 001 co-founder and seasoned traveler John Sencion has been visiting the pristine seaside community of Tulum for the past 10 years. Situated along the coast of the Yucatan Peninsula, this once remote Mexican locale is becoming more popular by the minute. We asked him why.

1. THE BEACHES
“Number one, without question, is the beaches—they have to be the best looking around. I think they're in the top three, including Turks and Caicos and the other Caribbean islands. The combination of panoramic width, color, warmth, and incredible clarity is unbeatable."

2. THE PEOPLE
“There’s a great blend of Americans, Europeans, and other international travelers. But because it’s a 90-minute drive from the Cancun airport and spotty electricity limits local businesses’ ability to market themselves to prospective vacationers, it’s maintained much of its original bohemian charm."

3. THE CLIMATE
“I love walking into the jetway and immediately being enveloped in humidity. It feels exactly like what it should: warmth and water.”

4. THE FOOD
“The local basic fare is incredible. It’s so easy to find superb fish tacos, guac, and margaritas (unlike in NYC!). I love the food and ambiance at Hartwood, an open-air restaurant that cooks with zero electricity. It’s so easy to meet interesting people at the bar.”

5. THE WAY OF LIFE
“Tulum is so incredibly rustic—very back-to-nature and lush. Until three years ago, it was actually considered part of Playa del Carmen, which is 40 minutes away. Most businesses run on solar power and generators, and some only have electricity for several hours a day.”